The Importance of Color Consistency In Cosmetics
Color is what enables artists to turn a blank canvas into a masterpiece or a white wall into the focal point of a room. While many of us may not have the artistic ability of these professionals, we do paint our own canvases every morning, noon and night. Women and men have the ability to turn their faces from pale to sun-kissed tan with the swipe of a brush, going from a natural daytime glow to a sparkly dramatic look for nights out on the town, all through the use of their endless cosmetic supply.
Color theory, while typically referring to lighting, paint, plastics, liquids and foods, is also found in makeup. In cosmetics, we see and are concerned with the four parts of color theory. Pigment is in all forms of makeup to create the desired color. A common three-dimensional representation of color is also found including the hue, Chroma and value. The hue dictates what name is assigned to the color. The Chroma decides the intensity of that color and the value determines the light or darkness of the color.
Lastly, color reflectiveness is in every type of cosmetic from foundation to lipstick. Color reflectiveness differentiates the appearance of matte, shiny, metallic, opaque, translucent and transparent. So, the next time you whip open your favorite palette for a night out, impress your friends by explaining that you’ve chosen color harmonies that compliment your outfit with a strong chroma, dark value, and metallic color reflectiveness.
Specific ingredients are combined to give color and consistency to your makeup. These include coloring agents, bulking agents, bases, sunscreens and additives. The coloring agents come from three main sources: mineral, plant and animal. Beet powder is often found in blushes to give you those rosy cheeks. Minerals such as coal tar, aluminum powder and iron oxide are found in all sorts of cosmetics, especially the funky metallic colors we love so much. So the next time you get ready for your next night out, remember that a lot of color theory and color measurement technology goes into every one of your favorite products!
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